SALESSTAFF LLC: 26 questions to ask A prospective LEAD GEN VENDOR
At SalesStaff LLC, we understand that organizations have options when choosing a lead generation company. There are a number of different models to choose from. It’s key to understand the differences in the outbound telesales industry and what vendor business model is the best match for your company. There are three primary business models to choose from when looking to outsource sales lead generation:
- Telemarketing Firms who offer a scripted cold call strategy to find prospects who will agree to a meeting or to receive more information from your sales rep. This is a one-call-close guided by a telemarketer who is paid on each occurrence of a prospect agreeing to a meeting or to receive more information.
- Call Centers who also offer a scripted cold call strategy but the call center agent has a customer service profile meaning their sales skills are lite to non-existent.
- Demand Generation Firms, like SalesStaff LLC, involve a Lead Nurturing approach which includes a multi-touch process blended with marketing activities including outbound calls, follow-up nurturing, email, whitepapers, and web. This process supports appointment setting, lead generation and event attendee generation programs. SalesStaff LLC pioneered the pay for performance demand generation model.
It’s also important to ask the right questions in your due diligence with prospective lead gen vendors. Click below to download the SalesStaff LLC whitepaper: 26 Questions to Ask a Prospective Lead Gen Vendor.
If you have B2B products for sale and need a reputable company for appointment setting activities, choose sales outsourcing services from SalesStaff LLC. For more information about sales outsourcing programs, contact us at (888) 591-8022, Ext 333 or email firstname.lastname@example.org.